If your goal is to make money off of your experience, developing an online course could be a great idea. The online education space is thriving, and if you’re already sharing content online, launching a course can be your next big move.
Here’s everything you need to know about creating, launching, and promoting your course in a way that turns your knowledge into a lasting brand asset.
Why Launching an Online Course is a Game-Changer for Creators?
An online course isn’t just another basic product you can sell; it’s a powerful tool for building authority, creating community, and making money. Here’s why it’s worth the investment:
- Scalable Income Stream. Designing and launching a course takes some initial hustle—outlining lessons, creating materials, and setting up on a platform—but once it’s live, it can start earning you endless passive income. The “create once, sell forever” model means you have a product available anytime for people worldwide. Your course can bring in revenue while working on other projects or even while you sleep. And as your audience grows, so does the potential for those earnings to multiply.
- Building a Community of Learners. Most online courses come with built-in communities or discussion forums. This lets your students connect and you, which is amazing for building an engaged, supportive network around your brand. These groups can evolve into spaces where learners share progress, ask questions, and even become your course’s biggest promoters.
What Topics Make Great Courses?
One of the best parts about launching a course is that you can teach almost anything! Think of it as an extension of what you already share on your socials or blog. Here’s a quick breakdown of popular niches and course ideas to inspire you:
- Photography. From editing hacks to smartphone photography, there’s so much to cover.
- Fitness. Yoga flows, home workout plans, or even nutrition basics.
- Cooking. Get into specialized cuisines, baking techniques, or meal-prepping.
- Music. Lessons on playing instruments, music theory, or digital music production.
- Writing. Courses on storytelling, content creation, or freelance writing tips.
Whatever you pick, make sure it’s a topic you’re passionate about—your energy will come through and keep learners engaged.
Best Platforms to Host Your Course
To keep things simple, it helps to pick a platform that’s easy to use but has the features you need for a smooth launch. Here are some top picks among creators:
- Skillshare. Perfect for shorter, project-based courses.
- Udemy. Known for its massive user base.
- Thinkific. Combines simplicity with strong course management features.
- Teachable. User-friendly with solid course-building tools.
Each platform will provide you with tools to develop your course and a landing page to share with your audience.
How To Promote Your Course on Linktree?
Once your course is ready, promoting it is crucial. Linktree is one of the easiest and most effective ways to keep your course in front of your audience. Here are some helpful tips to maximize your course’s visibility:
- Craft a Catchy CTA. First impressions count. Instead of just saying “Online Photography Course,” go with something like “Master Photography Skills Today!” A punchy call-to-action text is more likely to grab attention.
- Highlight Your Course at Launch. When your course launches, put the link at the very top of your Linktree. This way, it’s the first thing followers see when they check your profile. It’s also a good idea to promote it across your social media—leverage that launch buzz!
- Share Reviews. As students complete your course, ask them for reviews and testimonials. Add these to your Linktree as a secondary link or even as an embedded video. Social proof works wonders for boosting credibility and encouraging new signups.
But if Linktree doesn’t suit your goals, you can always find a better tool in our best Linktree alternatives list.
Wrapping Up
Launching an online course lets you share what you love, create value for others, and make money as a bonus. Just pick a topic you’re excited about, find the right platform, and start building that learning experience. With your passion, knowledge, and a landing page to spread the word, your course could become the next go-to resource in your niche!
